During Sunday’s Super Bowl, John Legend and Adam Levine collaborated on a song that resonates with parents of newborns everywhere: “Stinky Booty Duty.”
In a Pampers ad that aired during the big game, Legend is shown singing “somebody’s got a stinky booty” to his 8-month-old son Miles. Daughter Luna, 2, also makes an appearance when her dad asks for “backup,” tossing a few wipes his way.
Then, Legend turns to a dozen guys wearing baby carriers who turn the “Stinky Booty” song into a full-out performance complete with solos about smelly baby poo.
The group parts to reveal dad and Maroon 5 frontman Adam Levine, who performed during the Super Bowl halftime show, changing the diaper of his daughter Gio Grace. Levine ends the song by singing “and Daddy’s going to clean it up.”
As Levine holds Gio up and the backup singers provide an ending “ah” to the fathers’ diaper-changing finale, Chrissy Teigen walks in and says, “Must we do this every time?”
It ends with a line from Pampers’ new campaign: “Love the change.”
The video celebrating dads who aren’t afraid of diaper duty is a type of sequel from Legend’s first “Stinky Booty” song released last year when he was shown changing daughter Luna’s diaper.
“We couldn’t think of a more fitting way to celebrate hands-on dads like John than by welcoming another fantastic dad, Adam Levine, into the Pampers family and taking the Stinky Booty Duty song to a whole new level on Super Bowl Sunday,” Andre Schulten, vice president and general manager of Baby Care North America, Procter & Gamble, said in a statement.
Levine, who welcomed his second daughter Gio Grace with wife, Behati Prinsloo, last year, said in a statement that “being a present and hands-on dad is the most important thing to me.”
So, where did that catchy song originate?
Sunday, Teigen replied to a tweet that assumed her husband had written the jingle, saying, “I WROTE IT.”
Follow Ashley May on Twitter: @AshleyMayTweets
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