- “Judge Jeanine” has reportedly lost four major advertisers in recent days after coming under fire for anti-Muslim comments
- Fox News replaced Jeanine Pirro’s Saturday program with a rerun of a documentary
- Some Fox News viewers are vowing to boycott the network until “Justice with Judge Jeanine” returns to the air
Fox News bumped Jeanine Pirro’s “Justice with Judge Jeanine” on Saturday following a furor over anti-Muslim comments and advertiser defections, sparking an uproar from the program’s fans. Many said they planned to boycott Fox News until Pirro’s program returns to its airwaves.
Pirro has been under fire for anti-Muslim comments she made about Democratic Rep. Ilhan Omar of Minnesota, leading to some advertiser defections. After Fox News scheduled a rerun to air instead of her show on Saturday, Pirro received support from President Donald Trump, whoto “bring back” her show.
Controversy may draw viewers, but it can scare away advertisers wary of issues that may tarnish their brands and carefully crafted images. In Pirro’s case, her show lost at least four major advertisers this month, including Botox-maker Allegan, according to The Hollywood Reporter.
The losses come as another Fox News program, “Tucker Carlson Tonight,”after it was disclosed he made racist and misogynistic comments in past “Bubba the Love Sponge” radio interviews.
The furor over Pirro was sparked when she questioned the loyalty of Muslims who wear hijabs or head coverings, as Omar does, in her March 9 program. “Is her adherence to this Islamic doctrine indicative of her adherence to Sharia law, which in itself is antithetical to the United States Constitution?” Pirro asked in her monologue.
Judge Jeanine Pirro suspended?
Fox News soon distanced itself from her comments, saying they did not reflect their views. On Saturday, it bumped her show in favor of a rerun of a documentary. According to The New York Times, Pirro has been formally suspended because of her comments. Fox News didn’t immediately return a request for comment.
The decision to bump her program has sparked outrage among some Fox News fans, who are urging others to boycott the network until Pirro returns to the schedule.
Aside from Allergan, other advertisers pulling their support for the program include financial news site NerdWallet, pharmaceutical company Novo Nordisk and online marketplace LetGo, according to the Hollywood Reporter. The advertisers didn’t immediately return a request for comment.