Models present creations from The Blonds Spring 2020 collection during a collaboration performance with Moulin Rouge! The Musical during New York Fashion Week in New York City, U.S., September 9, 2019. REUTERS/Andrew Kelly
NEW YORK (Reuters) – Luxury apparel brand the Blonds lived up to their over-the-top reputation, as it partnered Moulin Rouge on Monday night with the spectacular debut of its latest looks for spring on Broadway for New York Fashion Week.
The “The Blonds x Moulin Rouge!” fashion show shook an already excited audience with an in-keeping eclectic mix of fabrics, songs from the original Moulin Rouge musical and a performance by “Pose” star Billy Porter.
The Blonds, according to the brand’s official website, “are known for creating collections that are glamorously over the top with a rebellious twist that cater to the entertainment industry.”
On Monday, at the Al Hirschfeld Theatre in midtown Manhattan, models including Paris Hilton, who has walked in previous shows, Halima and Gigi Gorgeous brought the designer duo’s spring 2020 collection to life, wearing bejeweled, leopard and lace bodysuits and catsuits and sparkly headpieces.
The New York City-based brand was co-founded by designer Phillipe Blond and creative director David Blond in 2007.
Beyonce, Madonna, Nicki Minaj and Miley Cyrus are among the many celebrities who have collaborated with the Blonds brand.
In recent years, designers have increasingly programmed their shows away from the runway. On Sunday, American designer Tommy Hilfiger unveiled his latest ready-to-wear looks in a collaboration with actress Zendaya at the Apollo Theater in Harlem.
On Tuesday, Barbadian singer Rihanna is expected to stage her “Savage x Fenty” show at the Barclays Center in Brooklyn.
New York Fashion Week’s five-day schedule, which previously ran for a full week, was streamlined to give buyers and editors more time to attend London Fashion Week, which follows directly after the New York event ends on Wednesday.
Reporting by Alicia Powell and Melissa Fares in New York; Editing by Shri Navaratnam